The cognitive process results in the selection of a belief or a course of action among several possible alternative options. It could be either rational or irrational. Every decision-making process produces a final choice. It begins when we need to do something but we do not know what. Common examples include shopping, deciding what to eat when to sleep, etc.
Five Decision-making Steps
GOFER
One of the earlier processes, developed by Australian psychologist Leon Mann in the 1980s, is known as the GOFER process. GOFER represents an acronym for five decision-making steps:
Goal clarification
Options generation
Facts-finding
Effects.
Review.
GOFER
One of the earlier processes, developed by Australian psychologist Leon Mann in the 1980s, is known as the GOFER process. GOFER represents an acronym for five decision-making steps:
Goal clarification
Options generation
Facts-finding
Effects.
Review.
Goal clarification.
In this step, the decision-maker must determine what their goal is and what they are trying to achieve with their decision.
In this step, the decision-maker must determine what their goal is and what they are trying to achieve with their decision.
Options generation.
The decision-maker suggests different options that are available to them and that would help them achieve their goals.
The decision-maker suggests different options that are available to them and that would help them achieve their goals.
Facts-finding.
During this stage, the decision-maker examines what evidence they have on each alternative and what
the information they are missing that could help them make their decision.
During this stage, the decision-maker examines what evidence they have on each alternative and what
the information they are missing that could help them make their decision.
Effects
The decision-maker considers the positive and negative outcomes of each alternative.
The decision-maker considers the positive and negative outcomes of each alternative.
Review.
Now that a decision has been arrived at, the decision-maker considers how it will be implemented.
Now that a decision has been arrived at, the decision-maker considers how it will be implemented.
Decision tree:
A decision tree is a forecast model that centers possibilities on newly acquired information using a flowchart-like structure. It creates data forks and places responses at nodes in the leaf. For regression and classification issues, decision trees are utilized, offering models that are simple to understand.
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